Alfemo Signs Jersey Sponsorship Agreement with Galatasaray
Alfemo, operating under Zeren Group and focusing on living spaces with its wide product range spanning from seating groups to bedrooms, youth rooms and dining rooms, has become the official jersey side sponsor of the Galatasaray A Team as part of its collaboration with Galatasaray Sports Club.
The sponsorship agreement between Alfemo, one of Türkiye’s well-established furniture brands, and Galatasaray was announced at a signing ceremony. Under the agreement, Alfemo is positioned as the official sleeve sponsor of the Galatasaray A Team. The ceremony was attended by Mustafa Yiğit Zeren, Chairman of the Board and CEO of Zeren Group; Tolga Kaya, General Manager of Alfemo; Dursun Aydın Özbek, President of Galatasaray Sports Club; and Abdullah Kavukcu, Vice Chairman of Galatasaray Sportif A.Ş.
Our Goal Is to Create Lasting Value
Speaking at the signing ceremony, Mustafa Yiğit Zeren, Chairman of the Board and CEO of Zeren Group, stated:
“The Galatasaray community is very important to us. We hope that Galatasaray brings us good fortune, and that we, in turn, bring good fortune to Galatasaray; we believe the recent Juventus victory is a promising sign of that. We wish this collaboration to mark the beginning of a long-term partnership filled with greater achievements under the same roof.”
“The Galatasaray community is very important to us. We hope that Galatasaray brings us good fortune, and that we, in turn, bring good fortune to Galatasaray; we believe the recent Juventus victory is a promising sign of that. We wish this collaboration to mark the beginning of a long-term partnership filled with greater achievements under the same roof.”
The Galatasaray Partnership Is a Step in Our Transformation Journey
Tolga Kaya, General Manager of Alfemo “For nearly 30 years, Alfemo has been adding value to living spaces with a broad product portfolio ranging from seating groups to bedrooms, youth rooms, dining rooms, and home textiles. Under the umbrella of Zeren Group, we are currently undergoing a comprehensive transformation process that is strengthening our brand structure. We are renewing ourselves across many areas — from production and design philosophy to store concepts and brand positioning. We see our collaboration with Galatasaray as an important part of this transformation journey
Kaya also emphasized that the partnership will extend to product design:
We aim to reflect this collaboration in our product offerings as well. Our design teams are currently working on club-specific products. We plan to introduce Galatasaray-branded products across various categories, particularly seating groups, in the upcoming period.
Kaya also emphasized that the partnership will extend to product design:
We aim to reflect this collaboration in our product offerings as well. Our design teams are currently working on club-specific products. We plan to introduce Galatasaray-branded products across various categories, particularly seating groups, in the upcoming period.
Galatasaray’s Evaluation of the Partnership
Dursun Aydın Özbek, President of Galatasaray Sports Club, stated during the ceremony:
“We are gathered here to announce a highly meaningful partnership for our Galatasaray. Galatasaray is a club that grows not only through its on-field achievements but also through strong value partnerships with leading brands in our country. For us, sponsorship is not merely about placing a logo on a jersey; it means sharing the same vision, quality standards, and future goals. In this spirit, we are delighted to collaborate with Alfemo, a brand that holds a significant position in its sector with its design strength, production capacity, and international vision. We are also pleased to elevate our cooperation with Zeren Group, with whom we have previously worked in different areas, to a new level. We believe that these connections established across various branches of sports contribute to a strong ecosystem supporting Turkish sports. I wish this partnership to be beneficial for both institutions and welcome the Alfemo family and Zeren Group to the Galatasaray community.”
“We are gathered here to announce a highly meaningful partnership for our Galatasaray. Galatasaray is a club that grows not only through its on-field achievements but also through strong value partnerships with leading brands in our country. For us, sponsorship is not merely about placing a logo on a jersey; it means sharing the same vision, quality standards, and future goals. In this spirit, we are delighted to collaborate with Alfemo, a brand that holds a significant position in its sector with its design strength, production capacity, and international vision. We are also pleased to elevate our cooperation with Zeren Group, with whom we have previously worked in different areas, to a new level. We believe that these connections established across various branches of sports contribute to a strong ecosystem supporting Turkish sports. I wish this partnership to be beneficial for both institutions and welcome the Alfemo family and Zeren Group to the Galatasaray community.”
Abdullah Kavukcu, Vice Chairman of Galatasaray Sportif A.Ş., added:
“First of all, I would like to thank the Alfemo family for the trust and support they have shown us. We are very pleased to have them with us and sincerely believe that this collaboration will continue to grow in the coming years.”
“First of all, I would like to thank the Alfemo family for the trust and support they have shown us. We are very pleased to have them with us and sincerely believe that this collaboration will continue to grow in the coming years.”
About Alfemo
With 29 years of experience in the furniture industry, Alfemo develops modern, functional, and aesthetically refined products that add value to living spaces. As of 2025, the brand has joined Zeren Group and continues its operations through an integrated structure encompassing production, retail, and digital channels.
Operating from its integrated manufacturing facility in Torbalı, İzmir, Alfemo offers a broad product portfolio and manufactures entirely through a domestic supply model. Expanding its footprint through a nationwide retail network in Türkiye and international operations, the brand aims to further strengthen its global positioning with its renewed design language and enhanced production infrastructure.
With 29 years of experience in the furniture industry, Alfemo develops modern, functional, and aesthetically refined products that add value to living spaces. As of 2025, the brand has joined Zeren Group and continues its operations through an integrated structure encompassing production, retail, and digital channels.
Operating from its integrated manufacturing facility in Torbalı, İzmir, Alfemo offers a broad product portfolio and manufactures entirely through a domestic supply model. Expanding its footprint through a nationwide retail network in Türkiye and international operations, the brand aims to further strengthen its global positioning with its renewed design language and enhanced production infrastructure.